Meme Partners | About Meme
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Helping people
put more into
and get more out
of their work

We are employee engagement specialists

Meme helps teams to understand their organisation’s business, brand or customer service strategies, and to see their own role in making those strategies successful. This makes teams more effective and also motivates them, by making their personal roles more meaningful. Ultimately, our results are measurable in improved employee performance, better customer experiences, and stronger brands and businesses.

The old, one-way approach to internal communications can’t cut through the cynicism and data-overload of today’s workplace. But obviously the occasional shiny event won’t change a thing either. So Meme sets out to offer a new model of engagement that combines credible, substantive content with compelling, entertaining formats, to build a productive, two-way dialogue with staff.

Collaborative Ambition

At Meme, we believe that employers’ and employees’ needs have both changed, and that the new priorities can align successfully to create Collaborative Ambition.


In our first world economies, people don’t work just to put food on the table and buy more stuff. Employees today are looking for some sense of purpose, they want to grow and be challenged, they expect more transparency and to have a voice. Everyone is driven by different things but we believe people share some intrinsic motivators, as articulated in Self Determination Theory (Deci & Ryan):

Autonomy – choice and control over what you do

Competence – succeeding at optimally challenging tasks

Relatedness – mutual respect and relationships with others.

In parallel, employers’ needs are changing too. In advanced service and knowledge economies, we’re automating or outsourcing repeatable tasks, leaving only the more complex problem-solving and judgement-based decisions for our workforce.

To meet new customer or shareholder demands, businesses need agility, collaboration and entrepreneurial thinking from their people. It’s not enough for employees just to turn up, they need to bring their best selves to work.

We believe that employees’ intrinsic needs align completely with the new priorities for business: empowerment for staff allows them to show the initiative employers need, growth for employees increases their effectiveness, and connection is the foundation for productive collaboration.

If employers can seize the opportunity to create Collaborative Ambition, then people will put more into and get more out of their work. And the resulting energy can be focused on strategies and initiatives that benefit both business and employee.

What is a ‘meme’?

A meme is a unit of cultural ideas, symbols or practices, which can be transmitted from one mind to another through writing, speech, gestures, rituals or other imitable phenomena.

The British scientist Richard Dawkins coined the word ‘meme’ in The Selfish Gene (1976) as a concept for discussion of evolutionary principles in explaining the spread of ideas and cultural phenomena. Examples of memes given in the book include melodies, beliefs and the technology of building arches. Memes spread through the behaviours that they generate in their hosts.

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