Customer-centricity Each of our clients is working to deliver a distinct flavour of customer experience to differentiate themselves in the market. But to create lasting connections, every customer experience must also meet one universal need: on some level, all customers want to deal with someone who...
PRESS "To excel in the _______ category, by delivering outstanding value and innovation, with a passion for service, as an employer of choice." Most mission statements seem interchangeable. Organisations can print them on as many posters as they like and it won't change the way anyone does their...
Recently I’ve had a chance to visit Tasmania quite a bit. I’d been told it was a beautiful place and that people there were nice, so I was looking forward to exploring. On one trip, we were driving up the East Coast and we stopped the...
I just met a new brand. This Australian skincare company isn’t actually new, at all, but it took a positive service experience to make the brand relevant to me. I was already aware of the products; in fact I received some as a gift last Christmas....
Press On a retail safari, Kate Messenger, director of Meme Partners, explores the difference between good service and differentiated, on-brand customer experiences. See the full article in Australian Creative online ‘...