04 Nov Clarity of Purpose
“To excel in the _______ category, by delivering outstanding value and innovation, with a passion for service, as an employer of choice.”
Most mission statements seem interchangeable.
Organisations can print them on as many posters as they like and it won’t change the way anyone does their jobs. Kate Messenger argues that people need to know what they’re trying to achieve and to understand how they can contribute personally. They need clarity of purpose.